Overview
Retail partner activation · Self-Service Platform leads
SSP leads generated
632
Target 80079%
x
Blended cost per lead
90.0%€21.10
vs. previous period
Lead → SSP activation
0.3%28.6%
of leads activate on SSP
Pipeline value
14.3%€5.60M
estimated from generated leads
SSP leads over time
Monthly leads by channel, last 12 months
Lead funnel
Reach to SSP activation
Audience reached5,715,234
5.7M
Engaged101,128
1.8%
Leads captured3,784
3.7%
SSP leads generated632
16.7%
SSP activated181
28.6%
Percentages show conversion from the previous stage.
Channel contribution
Share of leads generated by channel
€0.00 CPL · €0 spend
1,070
4.7%€68.50 CPL · €79,713 spend
1,164
4.3%Webinars
€0.00 CPL · €0 spend
1,550
3.9%Channel performance
Detailed breakdown by acquisition channel
Select a channel
Emails sent
351.4K
Open rate
44.8%
Click rate
7.2%
Automation leads
718
Broadcast leads
352
| Automation flow | Sends | CTR | Leads | Status |
|---|---|---|---|---|
| SSP Onboarding Welcome Flow | 35,136 | 14.5% | 415 | Active |
| Retail Media Monthly Digest | 263,520 | 5.8% | 352 | Broadcast |
| Brand Activation Nurture | 52,704 | 9.2% | 303 | Active |